Red River Bank

Rooted in community—while growing statewide.

We’ve been with Alexandria, Louisiana-based Red River Bank since their expansion into Baton Rouge. Through changes in economy and competition, we’ve held close to the brand’s neighborly roots as it expands into more and more communities across the state. For every service line in every branch, our client delivers on the tag line: We’re your people.

TV Spots

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Banking on the Relationship – Red River Bank Private Banking

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A Bank That Makes House Calls – Red River Bank Private Banking

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Heart of the Home – Red River Bank Mortgage

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The first major challenge was the acquisition of Fidelity Bank in Baton Rouge. How could we, as the larger bank from out of town, arrive in the spirit of community banking? We interviewed long-time bankers in the market who were joining Red River Bank and found a depth of locals-only knowledge. In a matter of weeks, the incoming brand was considered a local.

As the bank continued to grow into more markets, we began to redefine community—and the brand—in terms unique to Louisiana. Today, Red River Bank is a statewide brand, $1.6 billion strong and 100% true to its community spirit.