Santa Rosa County, Florida’s DMO faced obstacles. Traffic getting onto the island. Big-name destinations on either side. Misinformation about an oil spill.
Our creative and media teams helped re-envision the destination’s markets and the offerings that would motivate them to visit, return and advocate. From precise targeting to a first-annual national sandsculpting contest—to counter oil-spill news with current images of pristine beaches—we turned public opinion around. Our work with this DMO resulted in a big win for the county and its coffers: a 147% increase in bed-tax collections.
This section is currently being updated as we transition to DavisSouth. For the latest information, visit our new homepage at davissouth.com
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